Better control and manage search engine marketing activities

It is better to use tools. One such tool is Sistrix (www.sistrix.ch), which has been processing such data for Switzerland since the beginning of the year. Sistrix makes it possible to view the ranking of a website, discover new keywords or track competitor behavior at the touch of a button. To provide this data, Sistrix checks over one million top keywords on Google.ch every week. Five different modules (SEO, Universal Search, SEM, Link & Monitoring module) are available to the user - the use of each module costs 100 euros per month.

Let's take a closer look at the SEO and SEM module. The SEO module provides all important website performance data in the organic search results. It presents the ranking of your own website under popular keywords, also in comparison with competitors, and uncovers niches that are not yet occupied. The tool is useful for day-to-day work, as changes in the ranking or the competitive environment are recognized promptly. It should be noted that it is not possible to enter your own keywords; you have to be satisfied with the Sistrix keyword universe. The SEO module is therefore no substitute for the ranking report.

The SEM module is the counterpart to the SEO module for AdWords campaigns. The benefit for AdWords campaign operators certainly lies in the competitor data. Previously, it was almost impossible to see which keywords competitors were booking for their AdWords campaign and which arguments they were using to advertise. The reaction times to strategy changes by the competition were correspondingly long. The value of the SEM module clearly lies in the timely monitoring of competitors and the discovery of attractive keywords for your own AdWords. However, the SEM module is also an advantage when setting up a new AdWords campaign: it simplifies keyword evaluation and the development of competitive text ads. You are already very well served with the two modules, especially as the analysis options are not limited to your own website. Every URL, including those of competitors, can be analyzed. This simplifies the development of new strategies and opportunities in search engine marketing. Sistrix is an ideal instrument for companies that are not too specialized, as the million keywords covered by the tool require a certain level of popularity and demand. The tool relieves search engine marketers of time-consuming research work and helps them to focus on conversion optimization, niche discovery and competitor monitoring, which more than pays for the monthly Sistrix fees. Imre Sinka