&Söhne accompanies the conversion of the Nike store
The Nike store at Jelmoli has been shining in new splendor since this week. &Söhne oversaw the renovation on behalf of Nike Switzerland from day one.
The agency installed a time-lapse camera in the store, which took a photo of the conversion work every minute. In addition, &Söhne documented the hanging of the portraits in the windows of Jelmoli, filmed a walk through the empty Nike Shop at night - and were also present at the Opening Night and Women's Day to capture the mood and statements of VIPs, athletes and visitors on camera. One of the highlights of the event was Xherdan Shaquiri beatboxing with the word acrobat Knackeboul.
Photos, documentaries, short films, interviews and much more will be posted on Nike's internal recap website for the conversion, which was also created by &Söhne.
Responsible at Nike Switzerland: Fabian Fehr (Marketing Manager), Benny Schiegg (Retail Project Coordinator), Taliha Scheriau (Retail Brand Management). Responsible at &Söhne: Tobias Weber (Creative Direction), Véronique Cuennet (Art Direction), Ralph Bätschmann (Camera), Claudio Sulser (Editing). Website programming: Square interactive.
