Ruf Lanz: Men from the on-call service staged for CKW
The Ruf Lanz agency has created a new campaign for Centralschweizerische Kraftwerke (CKW)—this time featuring the attractive men from the on-call service.
Centralschweizerische Kraftwerke (CKW) reliably supplies 80 municipalities in the canton of Lucerne with electricity, as the agency writes in a press release. Ruf Lanz has been communicating for CKW for three years. Under the headline "Many Lucerne women would like to see our men from the on-call service more often", this time the reliability of the CKW power supply is the subject of discussion. With a supply reliability of 99.99 percent, the likelihood of women ever seeing these experts is vanishingly small.
Responsible at Centralschweizerische Kraftwerke AG (CKW): Simona Gambini (Head of Corporate Communications), Dorothea Ditze (Media Specialist). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Marcel Schläfe (AD), Andreas Hornung (text), Florian Fleischmann (graphics), Sabrina Luck (consulting), Heike Rindfleisch (consulting manager). Photo: Oliver Nanzig. Image processing: Patrick Rohner.
