Noise: Spring campaign realized for Amplifon
Amplifon aims to draw attention to its top priority—high-quality hearing care advice—through a spring campaign created by Noise that will run for several months.
The spring campaign will run until the beginning of June. It was launched in January with an initial direct mailing. The goals: Raising awareness of hearing loss, acquiring new customers and increasing awareness of Amplifon.
According to the press release, the focus of the advertising measures is on personal involvement and customer benefits. Because both arouse emotions. These are reinforced by large, striking images in advertisements and on POS elements. The direct mailing also highlights the importance of good hearing and the extent to which hearing loss affects quality of life.
Responsible at Amplifon Switzerland: Christian Rutishauser (Managing Director), Nicole Hermann (Head of Marketing). Responsible at Noise: Patrik Giacobbo (CD), Frédéric Keller (AD), Roman Kessler (graphics), Claudio Knechtle (text), Tanja Thurnherr (consulting), Patrik Leuenberger (overall responsibility).
