Last but not least: The walking internet access
A marketing agency in the U.S. came up with the funny idea of dressing homeless people in T-shirts that read «I am a hot spot» and having them sell wireless Internet access on the street.
Today, homeless people and other marginalized individuals typically sell print publications—in Switzerland, specifically *Surprise* magazine. However, it is widely known that printed paper is slowly but surely being replaced by digital files and e-readers. The future of street vendors seems uncertain. Not so, if a U.S. marketing firm has its way. Its project «Homeless Hot Spots» turns people into hardware: The roaming Wi-Fi vendors, who carry a hotspot with them, wear T-shirts with their name, a phone number, and the charming slogan «I am a hotspot.» If you send a text message, you can get a quarter-hour of Internet access for two dollars.
Practical, charitable, discriminatory, or even inhumane? The project is likely to be divisive. However, these walking internet hotspots would certainly be much better received by the general public if the T-shirt read «I have a hotspot» instead of «I am a hotspot» …
(Source: Spiegel.de)
