Last but not least: Reading your own name in the newspaper

The goal of many young people is still to find their way into the media. And to finally read their own name in the newspaper, under a report they have researched and written themselves.

But how do I find exciting topics, how do I critically scrutinize them, how do I prepare an interview, how do I write a press release? These tasks are the focus of the one-month course at the University of Liechtenstein in Vaduz. This is the third course in a row: The Government of the Principality of Liechtenstein and the University of Liechtenstein are organizing the International Summer Academy for Journalism and Public Relations. The aim is to promote journalistic reporting on socio-political issues by awarding 12 scholarships. The call for applications is therefore deliberately aimed at journalistic newcomers and young professionals from the four-country region of Germany, Switzerland, Austria and Liechtenstein, according to Klaus Tschütscher, Head of Government, on Presseportal.ch, explaining the reasons for organizing the Summer Academy. In 2010, a student from South Tyrol also took part, so the group even came from five countries. Not only students are invited to take part in this project, but also young people who - with or without a degree - want to take the plunge into a career in journalism, Tschütscher explains.

The training, which has a strong practical focus, is free of charge for the 12 young professionals. Nationally and internationally experienced journalism and PR experts from all four countries pass on their knowledge in workshops. All scholarship holders will learn media work from the ground up. The training is run in cooperation with the two daily newspapers Vaterland and Volksblatt, in which reports by the young journalists appear regularly during the course.

Despite or perhaps because of its practical orientation, the Summer Academy in Liechtenstein is consistently designed in accordance with the Bologna principles and is conducted accordingly. At the end of the academy, all positively assessed students earn 10 ECTS points as well as a certificate of attendance from the University of Liechtenstein. However, the primary goal of education is not knowledge, but action, emphasizes Claudia Schanza, Director of Studies.
 
The International Summer Academy runs from August 6 to 31, 2012.
 

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