Futurecom: The technical achievements of Arnold & Son brought to life
Futurecom has launched a new website for the watch brand Arnold & Son. To showcase its many new models effectively, the agency completely revamped not only the website but also the brand’s visual identity.
The current catalog will soon be available in the new look and feel of the traditional brand, rounding off the overall appearance. The website, which has a maritime look, is designed to impress with various small, clever innovations in the spirit of John Arnold. Be it through the deep zoom, which allows the watch and its respective caliber to be experienced down to the smallest detail, or through the meticulously researched history of the inventor and his watch brand, the agency said in a press release on Friday.
Responsible at Arnold & Son: Aude Solari (project management), Sabine Schaltegger (image and text). Responsible at Futurecom: Silke Heinzelmann (Art Direction), Manuel Meier (Scripting & IWD), Rigobert Mihle (CMS Programming), Marcin Kolonko (Flash), Dominik Cattaneo (Multimedia), Marc Maresch (Consulting and Project Management).
