Franz & René: Campaign created for TPF
The Bern-based bilingual agency Franz & René is launching a 360° communications campaign to promote a new service introduced by the Fribourg Public Transportation Authority (TPF): the SMS ticket via 873.
Passengers will be able to buy their ticket by SMS in the future. The smiley conveys the simple message to the general public. "The inclusion of the number 873 gives the symbol its uniqueness. It has a positive vibe and is instantly recognized. It is the common thread throughout the entire campaign," explains agency partner Luciano Gerber.
For the launch of the new service, comprehensive 360° advertising measures were taken, which included conventional media - bus signage, advertisements in the press, pocket guides, information at ticket machines and Microsite - combine with dynamic media - guerrilla action and street marketing in conjunction with a competition on Facebook. The aim of the campaign is to ensure that the number 873 sticks in the minds of the people of Freiburg as quickly as possible.
Guerrilla action:
