Evoq: New appearance for Nüssli

Over the past few months, Evoq has redesigned Nüssli’s corporate identity. The goal was to simplify, unify, and modernize the brand as part of its international expansion.

The Zurich-based communications agency developed the new design principles conceptually, defined colors, grids, image conception and typography and implemented them for stationery, PPT templates, image and product brochures. As part of the new corporate design, the website was also revised, with the screen design modernized and the user-friendliness, in particular the navigation principles, optimized.

Responsible at Nüssli: Daniel Cordey (Chief Marketing Officer), Karin Ruhland (Head of Marketing & Communications). Responsible at Evoq: Adrian Schaffner, Christian Sutter (overall responsibility), Corinne Basler (design).

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