Tanner: On an adventure tour with Max
The Basel-based agency Tanner Communications is accompanying Max, the Lusso lion, on his tour across Switzerland for the second time.
This year, the Adventure Tour will once again go on a voyage of discovery at over 30 locations and is designed to delight children aged six to twelve with attractions and games. The tour is accompanied and announced by cross-media tools such as a specially created online platform Max-adventures.chTV series and TV commercials, classic PR and advertisements, comic sampling and inserts in comic magazines.
Responsible at Unilever Switzerland: Andreas Messerli (Brand Manager Trade Ice Cream), Nicola Pingel (Brand Management Trade Assistant Lusso). Responsible at Tanner Communications: Erich Rava (Branch Manager/Account Director), Mike Neuhaus (Managing Director).
