City of Lucerne: Employees are allowed to surf Facebook again
Effective immediately, employees of the Lucerne city administration can once again access Twitter, Facebook, and YouTube. The city has lifted its internal ban on social media services. It explained that communication via social media is becoming increasingly important.
The City of Lucerne has been present on social media since April 2011. It gained experience with the new communication channels via Twitter, Facebook, YouTube and, to a lesser extent, Google+ as part of a pilot project.
Because the pilot project was so successful, the City Council has now decided to complete the trial and make social media a permanent part of its communication strategy. At the same time, it decided to put social media on an equal footing with other Internet offerings for employees with immediate effect. As with the telephone, the managers of the City of Lucerne want to ensure that the private use of social media during working hours is kept to a minimum with the help of a controlling system.
The cost of managing the new communication channels amounts to around 20 percent of the workforce. It can be realized without increasing the number of employees, as the workload can be distributed among several people, it is said. (SDA)
