Gemi Goldbach Index
Following a slump in advertising pressure in December 2011, Adscreen and the Internet can once again report more optimistic data at the start of the new year. The overall market and electronic media as a whole are stable.
While Adscreen and Internet were among the biggest losers in December 2011, falling by 19 and 14 index points respectively, they were among the real winners in January 2012. Although the two media continued to suffer losses, they were far less than in the previous month. Adscreen lost only 2 index points at 415 (417), while Internet was down 7 index points at 661 (668). TV gained one index point with 593 (592) and radio even increased its advertising pressure by 3 index points with 344 (341). Teletext lost 2 points and, as in the previous month, was down at 103 (105) index points. The overall market and the electronic media as a whole are stable: in contrast to the overall market, which lost one point with 223 (224) index points, the electronic media gained one point with 584 (583) index points.
