Last but not least: Advertising in space
As part of a new brand strategy, the Tuscan winery Villa Trasqua, which belongs to which belongs to Nüesch Weine in Balgach SG, is breaking new ground and advertising in private space travel.
This begs the question: why advertise in space? Extraordinary people make extraordinary wines, according to a press release. The new communication concept for Tenuta Villa Trasqua was developed with this core statement in mind. The employees of the winery, who call themselves "Paranormalos", are at the heart of the concept. Their love, passion and enthusiasm for wine and the terroir are consistently showcased in the new communication strategy. "We haven't found anything more extreme than space travel," says Sven Hulsbergen, Managing Director of Nüesch Weine.
Okay. But still, we ask ourselves: wine and space, how do they go together? According to the press release, there is an exciting connection between these seemingly very different topics: during the Cold War, American and Russian space travelers competed fiercely, but used different strategies. The crews differed in their preparation for a flight, particularly on the eve of a launch. While the Americans devoted themselves doggedly to the final mental and technical preparations, their Russian colleagues allowed themselves a leisurely farewell to the world with a glass of vodka. "We also want to celebrate this ritual with our wine," explains Sven Hulsbergen. "A glass of wine on the eve of a big event is the best mental preparation." Aha, exciting explanation. But it makes sense - in a way.
