New Head of Marketing at Feldschlösschen

Massimo Di Dia, who grew up in Olten, was Senior Brand Manager at Feldschlösschen from 2003 to 2005 before being appointed by the Carlsberg Group, Feldschlösschen's parent company, to its headquarters in Copenhagen. There he worked as Corporate Business Development Director and was responsible for the international positioning of the Carlsberg brand as Global Brand Director in the Carlsberg Group's marketing department. As Vice President Commercial, Western Europe, he is currently responsible for commercial strategy in the areas of marketing and sales. Prior to Feldschlösschen, he worked in a global marketing role at Johnson & Johnson and in marketing at Wernli.
Massimo Di Dia succeeds Marlis Ackermann, who left Feldschlösschen at the beginning of the year. He will have overall responsibility for Feldschlösschen's marketing portfolio, which comprises 12 beer brands (including Feldschlösschen, Cardinal, Carlsberg and 1664) and two mineral water brands (Rhäzünser, Arkina). Around 40 employees work in marketing at Feldschlösschen.