The House Agency communicates for Pöschl Tabak
Since January, The House Agency has been responsible for communications for the Pueblo brand, manufactured by Pöschl Tabak. A national contest was launched with the goal of generating leads.
Participants have the chance to win instant prizes, with the grand prize being a trip with three friends to the Pueblo's place of origin in Arizona. The online competition is being promoted at around 1'000 kiosks by means of flyering and screen spots at 200 points of sale - linked to an online campaign and social media.
Pueblo cigarettes and rolling tobaccos are additive-free and available throughout Switzerland at over 1'500 sales outlets, according to the statement. In Italy, Spain, Germany and France, Pueblo is already the market leader in rolling tobacco.
