Starting signal for the Crea 2012
In the battle for new agency business, tactics and the right presentation are key. To test their mettle under real-world conditions, the agency management consulting firm Cherrypicker is now inviting all interested agencies to enter the ring for the 2012 Crea Credential Award.
The award for the best agency self-presentation is already entering its tenth round this year. Agencies from all disciplines based in Germany, Austria and Switzerland can apply until May 15, 2012. All self-marketing measures used by agencies to attract new business or employees will be judged. The new categories are "Planning" and "Social Media".
A two-stage selection process has proven its worth within the Crea: In the first step, the persuasiveness of all submitted communication tools and campaigns is assessed from the perspective of the agency target group, i.e. the marketing and communication managers. The shortlist is determined on this basis. A live presentation of the finalists then takes place in the second jury session. This gives the competition its particular realism.
