The advertising week on Star TV: UPC Cablecom and Carlos Leal - Flap the Second
In the past, the father wanted to watch political shows, the kids insisted on a movie, and the mother wanted to turn off the TV all the time anyway. UPC Cablecom explores the evolution of TV in its latest series of commercials.
The segment covers the evolution of television, from the introduction of the remote control to the latest revolution: HD-quality broadcasting. Will the new commercials build on the success of their predecessors, which were voted «Campaign of the Year» by viewers this year? You can get a behind-the-scenes look at the current «Spot of the Week» in the latest issue of «Die Werbewoche,» airing every Tuesday at 7:15 p.m. on Star TV or at StarTV.ch/Advertising Week.
