Prospects for older employees in advertising agencies
Ursula Krebs, a former advertising director, is seeking advertising professionals working with the 50+ age group for her thesis toward a Master of Advanced Studies in Gerontology at the Bern University of Applied Sciences. *Werbewoche* is supporting this broad-based survey.
The survey aims to identify action strategies for the professional future of older employees in advertising. Anyone wishing to take part in the computer-assisted survey will find here the link to the questionnaire. All information will be treated confidentially.
Subjects are still being sought for the qualitative interview with people 45 and older. They can contact [email protected]
An interview with Ursula Krebs as well as statements by Swiss advertisers on the subject of age and advertising can be found in the latest Print edition of the advertising week.
