Comqed Dialog defends GE Money Bank account
The development of a new website was put out to tender by GE Money Bank Switzerland as a pitch. Comqed was also allowed to take part in the competition as the existing lead agency. The agency successfully defended the account.
Good market and customer knowledge as well as conceptually and creatively convincing ideas were decisive for the decision, the agency writes in a press release. Comqed will therefore continue to design the advertising campaign for GE Money Bank. The first works will be seen in April.
Responsible at Comqed Dialog, Erlenbach/ZH: Tomas Rozas (CD), Bettina Dührkoop (strategy), Roman Steinacher (consulting). Responsible at GE Money Bank, Zurich: Femi Macaulay (Chief Marketing Officer), Marco Giardina (Brand & Marketing Communications Leader).
