APG|SGA Mountain: Billposting in the mountains
For its latest campaign, Crédit Agricole Private Banking engaged APG|SGA Mountain for the implementation on the mountain. In line with the bank's claim, "Wealth management needs accuracy," the posters are intended to illustrate what Swiss precision work means.
APG|SGA measured the exact height of a total of twenty billboard sites in the regions of St. Moritz, Zermatt, and Gstaad/Saanen using GPS measuring devices from Allnav, the company writes in a statement. The performance of the project team is noteworthy, it says: the sites are sometimes located in extremely difficult terrain and at high altitudes. The range of the measured altitude meters above sea level is considerable. The highest placard is located at 3092.53 meters above sea level at the Gornergrat mountain station. The lowest is at 1268.23 meters above sea level at the Saanenmöser valley station in the area of Gstaad Mountain Rides.
The Crédit Agricole Private Banking campaign was realized in collaboration with the Euro RSCG Genève agency. APG|SGA Mountain provided the multiple controlled data.
