Exxtra: Donation mailing for Swiss Mountain Aid sent out
To raise funds for future projects by Swiss Mountain Aid, Exxtra Kommunikation designed a mailing that briefly highlights the Buchli family’s completed project.
The barn on their organic farm high above the Safiental valley in Graubünden, which was in need of renovation, was completely hollowed out and extended with a new building. Potential donors receive a specially developed winter guide as a supplement, which introduces readers to the Safiental in all its diversity and splendor and reveals the best leisure tips. In this way, the Swiss Mountain Aid The mailing is already promoting tourism in the Safiental and thus the entire region.
Responsible at Swiss Mountain Aid: Rudolf Streuli (donor support), Ivo Torelli (communication). Responsible at Advico Young & Rubicam: Dominik Oberwiler (CD), Christoph Hänsli (AD), Patrick Bucher (text), Susan Baumgartner, Dorothea Beck (consulting).
