Scholz & Friends Zurich: "Hot Air" in the Social Network
A small step in the fight against the climate killer that is the Internet: To mark its 10th anniversary, the nonprofit foundation Myclimate, in collaboration with Scholz & Friends Zurich, has launched the Facebook app «Heisse Luft.».
With the app, users can mark unnecessary status messages from friends as what they are: hot air. The campaign is intended to sensitize users on the social web to the issue of CO2 emissions caused by the Internet, the agency said in a statement. The IT industry is now responsible for the same amount of greenhouse gas emissions as global air traffic, it adds. And Facebook also contributes its share: Every status message consumes electricity on servers, for which a small amount of CO2 is emitted. That sounds harmless, but with 800 million registered users, 60 million status updates per day, and 42,000 status messages per minute, you can imagine how much it adds up to.
However, Myclimate does not want to reprimand, but rather gives the CO2 emitters on Facebook the opportunity to make up for their behavior, it continues: With just a few clicks, users can offset their hot air with a small donation at www.facebook.com/myclimate. The contribution flows into certified carbon offset projects. The contribution flows into certified climate protection projects. By the way: The amount of CO2 emissions that were generated to create the app were of course also compensated.
Responsible at Myclimate: René Esterman (Managing Director Foundation), Kathrin Dellantonio (Head of Sales, Marketing, Communication), Andrea Altorfer (Project Manager Sales and Marketing). Responsible at Scholz & Friends Zurich: Christian Sommer (CD), Ivo Hlavac (AD), Florian Amman (conception), Jan Kempter (text), Annick Schönberger (graphics), Andreas Sedmak (head of consulting), Anna Markmann (consulting). Technical implementation: iBros.ch, Daniel Wanitsch (Partner).
