Heads: Behavioral Branding for Amag
Following a competitive presentation, Amag Automobil- und Motoren has decided to partner with Heads Corporate Communication in the area of behavioral branding.
The focus of the car dealer's internal brand management is customer orientation. Dino Graf, Head of Group Communication Amag: "Last year, the market share of the brands we import was at a record level of 26.6 percent. But if we want to increase our market share to 30 percent by 2015, we must succeed in boosting customer loyalty. Customers need to feel understood at Amag, but we don't always manage to do that today. Heads supports us in systematically informing and motivating our 5'200 employees in the area of internal service and external customer orientation."
