BFU extends Franky Slow Down campaign
The BFU is extending the road safety campaign promoting appropriate speeds, «Slow Down. Take it easy»—which is funded by the Road Safety Fund (FVS)—by one year.
It is now supported by three partners: Marché, Volkswagen and Migrol/Migrolino. These brands were selected by the BFU following a public tender. As distribution partners, the companies will help to bring the campaign even closer to the everyday lives of the target group. They will also use their own activities to encourage their customers to behave in line with the motto "Slow down. Take it easy" and ensure that they always drive at an appropriate speed on the road. These activities are currently being planned. The first campaigns will be seen in Marché restaurants throughout Switzerland in February. A new campaign spot will also show that the angel Franky Slow Down is a role model to be emulated.
