KSB realizes double motif
The KSB agency gets cars to take care of each other in a caring way. In the new campaign, they link the magazine "Graubünden goes out" and two Volkswagen models. After all, cars want to have fun, too.
In the 2012 issue of the pleasure and lifestyle magazine "Graubünden goes out", the latest two Volkswagen motifs can be seen this week. Once again, the creatives from KSB Krieg Schlupp Bürge create a reference to Graubünden's nightlife in the ads. This time the focus is on the Volkswagen SUVs Touareg and Tiguan with 4MOTION, both ideal for going out in the mountains. As is natural in a family, the taller one gives the shorter one some well-intentioned advice. And as is just as natural, the smaller one responds in an emancipated manner.
Responsible at Volkswagen Switzerland: Sandra Grau (Head of Marketing), Giselle Vaugne (Head of Communications) and Sina Neuhaus (Project Manager). Responsible at KSB: Creative Direction: Uwe Schlupp; Text/Concept: Samuel Knaus; Art Direction: Charles Blunier; Graphics: Yves Kellenberger; Consulting Management: Christoph Bürge; Consulting: Marco Serratore.
