Haute Goûture from the kitchen of Publicis
Publicis is launching the lifestyle magazine *Haute Goûture* for V-Zug, promoting the new Combi Steam with recipes and photos designed to inspire home cooks.
For the launch of the new Combi-Steam with Vacuisine program, V-Zug secured the support of top chefs Philippe Rochat, Tanja Grandits, Andreas Caminada and Stefan Meier. This collaboration resulted in new knowledge and recipes for cooking with Vacuisine. In order to publish the results in a promotionally effective way, Publicis was commissioned with the conception and creation of a magazine. The result was the lifestyle magazine Haute Goûture: As a central element for promoting the new Combi-Steam, it is intended to inspire existing and potential customers with atmospheric images, stories, delicious recipes, and practical tips. More about Vacuisine and some amuse-bouches from "Haute Goûture" can be found at the Online portal.
Responsible at V-Zug: Daniela Hotz: Head of PR; Jasmin Riesen: Corporate Relations. Responsible at Publicis: Ralph Halder (CD), Pascal Herzog (AD), Albert Matzinger (text), Bruno Biondi and Anna Diec (consulting), Flavia Hänni (DTP). Photos: Nico Schärer.
