Runway West: Modifast with new brand identity
The Zurich-based agency Startbahnwest has developed a new brand identity for Modifast, a brand distributed by Wander, featuring women wearing, among other things, the classic «little black dress.».
The visual world of the Modifast concept - meals and snacks for weight loss and weight control - has been given a visual makeover. The three new key visuals show what Modifast does: When the clothes fit, the figure and feeling of well-being are just right - in a bikini, in a little black dress and in a wedding dress. To support this, a new claim was developed to appeal to self-confident women aged between 30 and 49: "Modifast - stay true to your line." The new brand image includes all POS material in pharmacies and drugstores, information brochures and numerous advertisements in the trade and consumer press.
Responsible at Runway West: Consulting: Chantal Weibel, Kim Grenacher; Creative Director: Eva Bajer; Concept & Text: Stephanie Kleinlein, Marco Scheiwiller; Graphics: Marco Müller , Mariam Chetschumjan; Polygraphy: Nathanael Erdin. Responsible at Modifast: Christof Stulz (Marketing Manager), Esther Baumgartner (Product Manager).
