Planet: Campaign created for Schmid Group
The Planet Luzern agency has launched a branding campaign for the Schmid Group, which specializes in general contracting, planning, real estate, and construction.
The campaign is aimed at companies and owners of apartment buildings who want to renovate their properties in an energy-efficient way, as well as private individuals who want to give their gardens the right winter pruning. The wide range of services should reach a broad target group with an image campaign.
The image campaign is accompanied by a comprehensive communication package consisting of classic communication (posters and advertisements in daily and weekly newspapers), transport advertising (bus tail) and online marketing. The new image campaign will also be incorporated into job advertisements and sponsorship activities.
Responsible at Schmid Group: Markus Schmid (Managing Director Schmid Group) and
Karin Frauenlob (Head of Marketing/Communications). Responsible at Planet: Silvan Kaeser (CD), Reto Odermatt (graphics), Sonia Baumann and Stephanie Waller (consulting).
