Eyekon: Mailing Guide for Swiss Post
Eyekon designed and implemented the Mailing Guide for Swiss Post. Swiss Post commissioned the guide to help advertisers streamline the planning process for mailings and to promote the use of addressed direct mail via the postal service.
The mailing guide not only offers basic knowledge, tips and checklists, but also lets users interactively create their own mailing concept in the configurator so that nothing is forgotten. A calculator that calculates the expected mailing costs is also integrated. As a result of the concept work, the web-based tool summarizes all entries and generates a document that can be used as a briefing for external service providers and for internal budget planning, as well as a specification for the implementation of the mailing. This document can be downloaded as a PDF or DOCX file and can be further edited at any time.
The project was implemented using the PHP framework Cake PHP and also relies on AJAX functionality. In order to keep the application barrier-free throughout, fallbacks were implemented in places, which also allow users with disabled Java Script or screen readers to fully use the mailing guide.
Responsible at Swiss Post: Andrea Hirschi (Product Manager Direct Point) and Gabriela Weibel (Marketing Communications Post Mail). Responsible at Komma Petra Hasler Communication: Petra Hasler (Text). Responsible at Eyekon: Thomas Egloff (overall responsibility), Jonas Fahrni (technical direction), Tom Bosson (art director), Christian Flepp, Sarah Hähnle (design), Malte Spielberger, Miya Reitinger, Ronny Binder (programming) and Christina Meyer (content and project management).
