Renzen Communications: Campaign for Radio Argovia morning show
The Aarau-based agency Renzen Communications has come up with a campaign for Radio Argovia featuring slices of toast to go with the morning show. So now, every morning, the hosts' heads pop out of the toaster.
"Simply a good morning!" Under this motto, early risers are well informed and entertained every day between 5:00 and 9:00 a.m. by the Argovia morning show led by three new faces. Renzen Communications was commissioned to launch a mini-campaign to introduce the two new presenters and the new presenter to the audience. The result is a witty key visual that fits the morning theme, in which three slices of toast with the faces of the presenters jump out of the toaster.
Posters in F200 format are used at selected, highly frequented poster sites in the morning, as well as advertisements in the Aargauer Zeitung and 20 Minuten.
Responsible at Radio Argovia: Marco Kugel (Head of Marketing) and Nicole Meier (Communications Planner). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Marc Prell (image editing) and Alain Götschi (consulting).
