S&W: Attractive thanks to education
S&W has come up with a fun campaign for the FHNW School of Business designed to attract anyone who wants to be educated—and therefore attractive.
The School of Business at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, with campuses in Olten, Basel and Brugg, is launching a campaign on January 9 to advertise its training opportunities for teenagers and young adults. The two subjects show: Success is attractive. Street posters, rail posters in commuter trains and regional trains as well as streetcar, train and bus hangers and flyers will be used for the campaign. Animated bus screens will also be placed on buses in the campaign area. In addition to the core area of the FHNW, the campaign also focuses on the neighboring regions.
Online and social media channels are a key focus of the campaign: Advertising includes animated banners and advertisements next to various sites relevant to the target group.
Responsible at the FHNW School of Business: Richard Pöllinger (Head of Communications). Responsible at S&W Werbeagentur AG: Jörg Krummenacher and Urs Wiezel (creation), Martin Perini (conception and consulting), Thomas Beck (media and production) Dominik Golob (photography).
