Draftfcb/Lowe Group creates "Die Nudel" campaign for Theater Rigiblick
Draftfcb/Lowe Group developed a witty campaign for "Loriot - Der Theaterabend" for Theater Rigiblick and designed it to match the theme of "the noodle".
Since December, Theater Rigiblick has been presenting "Loriot - The Theater Evening" with Loriot's most famous sketches. Draftfcb/Lowe Group created six different subjects for the show, focusing on the cult play "Die Nudel". The subjects are used as posters, in the program booklet and on the theater's website and were created in collaboration with photographer Felix Streuli.
The campaign is accompanied by a guerrilla campaign. Guerrilla spaghetti with a QR code will be used to draw attention to "Loriot - Der Theaterabend" on third-party posters and in the Spaghetti Factory. The campaign can be seen until the end of January.
Responsible at Theater Rigiblick: Daniel Rohr (theater director) and Brigitta Stahel (deputy theater director). Responsible at Draftfcb/Lowe GroupDennis Lück (ECD), Frédéric Nogier (AD), Tizian Walti (text) and Felix Streuli (photographer).
