Exxtra Y&R: Hazards invisible to Audi made visible
Exxtra Y&R is launching a special campaign for Audi's Night Vision Assist, using glowing wildlife figures to draw attention on the roads at night.
The days have become shorter and darker. This also has an impact on driving safety: Accidents involving wild animals occur more frequently in poor visibility - around 20,000 a year in Switzerland. The Audi night vision assistant provides a remedy. Thanks to its thermal imaging camera, it makes animals visible even in the dark.
To enable potential customers to experience the effect of Audi's rear view assistant, life-size, self-luminous wild animal figures were produced and placed in the forest at night on busy but unlit roads. The resolution also followed on a self-luminous billboard: See more. The Audi night vision assistant.
Responsible at AMAGErich Hunold (Head of Marketing Audi) and Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Y&R: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim and Sarah Paul (AD), Joelle Hauser and Nora Bertoli (graphics), Susan Baumgartner and Rémy Müller (consulting) Aroma (production).
