KSB: Why the sandman doesn't need a sandman
The KSB agency has created an ad campaign for Finetra, a specialty bedding store based in Affoltern am Albis. It shows what helps the Sandman fall asleep.
The Sandman is known to help all children and adults fall asleep. But who helps the Sandman to fall asleep? Quite simply: a bed from Finetra, the specialist bed store in Affoltern am Albis. KSB Krieg Schlupp Bürge tells this simple story with the new motif, which is now being used as an advertisement and poster.
Responsible at Finetra: Besim Bulica. Responsible at KSB Krieg Schlupp Bürge: Uwe Schlupp, Flo Wacker (CD), Nina-Britt Rauer, Samuel Knaus (text), Anita Kummer (AD), Joel Gessler (graphics), Photo: Jonathan Heyer. Image processing: Patrik Rohner. Set construction: Karin Frey. DTP: Bettina Beyeler. Consulting: Marco Serratore.
