Rod is SBB's new lead agency
After a multi-stage pitch process among five advertising agencies, SBB Rod Kommunikation has been named the new lead agency.
During the next few weeks, according to the agency, an overarching communications concept will be developed based on the central idea developed by Rod. A first focus is to be seen as early as spring 2012. With the communication concept, SBB wants to manage the overall brand more consistently and communicate all of the company's services across divisions. The course for the new communication will be set in the next few days. Resources will be deployed on a selective basis, as David Schärer from Rod told Werbewoche. However, SBB will maintain its existing relationships with agencies.
Rod Kommunikation was founded in 2007 by Regula Fecker, Oliver Fennel and David Schärer. The 18-member team is the lead agency for, among other things, "Slow down. Take it easy." (SVV/BFU), 20 Minuten, Erdgas, Google, Bell, Hotelplan and Eve by Cardinal. In 2008, the agency was named "Newcomer Agency" in the German-speaking region, and Regula Fecker was voted "Advertiser of the Year 2010". David Schärer is nominated for "Advertiser of the Year 2012".
