Plan.Net sends news for Pepe Jeans London
Following their collaboration on display advertising, Pepé Jeans London has now also commissioned the agency Plan.Net Suisse to design its new newsletter. The assignment was to carry out a complete relaunch of the email newsletter.
The result is a newsletter concept with a contemporary look and feel that will be sent to Pepe Jeans customers and interested parties in Switzerland every month from now on. "After thoroughly analyzing the target group and the label's communication universe, we decided how we could organize the wealth of information from and about Pepe Jeans - including the YouTube channel, Flickr page, Formula 1 sponsorship, etc. - in a new concept," says Yvan Piccinno, Partner at Plan.Net Suisse. The relaunched newsletter is now a mixture of emotional appeal combined with a clear information structure and user guidance.
The aim is to make the communication medium more emotional, exclusive and informative. The various information and specials are teased and lead to the respective target platform. The entire content is also embedded in an up-to-date design and a matching layout, which should perfectly reflect the character of the brand. Monthly issues of the new newsletter are planned for the future and will be sent to Swiss customers and interested parties of Pepe Jeans London with immediate effect.
