Exxtra Kommunikation: Pizza courier sent into the mountains for Berghilfe
To mark International Mountain Day on December 11, Swiss Mountain Aid ran an ad in the Sunday newspapers, created by Exxtra Kommunikation, calling for solidarity with mountain communities.
Exxtra Kommunikation wants to use a print motif to show that life in the mountains offers significantly fewer amenities for the inhabitants than in urban areas: A pizza courier drives his delivery on a small moped across rough terrain to a remote alpine hut - an everyday service for us that mountain dwellers can only dream of.
Responsible at Swiss Mountain Aid: Regula Straub (overall responsibility), Ivo Torelli (responsible for communication). Responsible at Exxtra Communication: Dominik Oberwiler, Martin Stulz (CD), Michael Gallmann (AD), Patrick Bucher (text), Nora Angstmann (graphics), Franziska Saxer (DTP), Susan Baumgartner, Dorothea Beck (consulting).
