New LGK: Campaign realized for Bernmobil
Bernmobil is opening several new lines and ensuring better connections for the nationwide timetable change on December 11.
According to the announcement, the aim of the campaign is to make passengers aware of the various innovations and to provide them with all the necessary information on various channels. The key visual with the lovers will be used in advertisements in 20 Minuten and on streetcar trailers. The campaign is complemented by posters and the Bernmobil magazine. The free magazine was distributed to around 140'000 households in and around Bern on November 28.
Responsible at Bernmobil: Roman Gattlen (Head of Marketing), Monika Scheiwiller (Head of Marketing Communications), Rahel Rohrer (Head of Market).
