Advico Y&R: wafer-thin poster created for Citterio
Not all customers want to cut the salami by hand. Advico was therefore commissioned to promote the pre-sliced Salame di Milano in a fresh pack.
The idea: the back wall was removed at poster locations and replaced with a printed thread curtain. As a result, the salami depicted on it appears exactly as it does in the Citterio fresh pack: sliced wafer-thin.
Responsible at G. Citterio: Pierre Anastasia (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Fabienne Marcolin (AD), Julia Brandstätter (text), Annik Weber (graphics), Carmela Dias (consulting), Manuel Egger (production), Markus Weber (photography), APG (posters).
