Contexta: First buy a train ticket, then board the train
It’s been in the news for some time now: Starting December 11, 2011, tickets will no longer be available for purchase on long-distance trains—just as has long been the case on regional trains. SBB is currently reminding its customers of this through a campaign by Contexta.
On posters, advertisements, door stickers on trains, flyers, banners and films on eBoards and POS screens, it also shows the contemporary alternative to paying for a bus, namely to buy your ticket conveniently via smartphone just like the trendy Schmutzli - before boarding, of course. The campaign is rounded off by a promotion on SBB trains on, how could it be otherwise, St. Nicholas Day.
Responsible at SBB: Reto Meissner (Head of Marketing Communication Passenger Transport), Eliane Tschudi (Campaign Project Manager). Responsible at Contexta, advertising agency BSW, Bern: Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel/Vanessa Mermoud (graphics), Dani Müller (text), Nora Grunder (consulting). Photography: Caspar Martig, Bern. Media: Franziska Pasqua, SBB.
