Schoch&Sonders communicates for Schuler St. Jakobs Kellerei
The Schuler St. Jakobs Winery’s flagship brands are Don Pascual from Spain and Selezione Fellini from Italy. This year, Schoch&Sonders handled the entire process—from strategy to design—for the new launch of Selezione Fellini and the relaunch of Don Pascual.
A relaunch of the spirits was planned for 2011 and commissioned to the brand agency Schoch&Sonders. Don Pascual was supplemented with the emotional value of "having time" for the special target group of spirits. The design, which is intended to convey precisely these values, is characterized by illustrations made of ink drawings reminiscent of seafaring and is supported by a subtle and calm color scheme. The design was implemented on three products: The brandy and the two sherries Fino and Cream.
St. JakobsKellerei has established and presented a new fine wine called Amanero since October. According to the agency, the special combination of Amanero vinification and the Nero d'Avola grape from the Sicily growing region makes the Selezione Fellini Amanero a rarity. The brand strategy therefore focused specifically on quality leadership. As a symbol, drying grapes on straw were depicted abstractly and graphically. To reflect the value and the Fellini brand, the symbol was kept in gold and used throughout the brand image.
Responsible at Schoch&Sonders: Dominik Schoch (owner, design and concept), Roman Sonders (owner, strategy and concept), Annina Benz, Tina Fuchs (project management), Dominiquw Ghilardi, David Moore, Nina Schoch, Anja Hegelbach (design).
