Draftfcb/Lowe Group: Campaign for Greenpeace
Draftfcb/Lowe Group has launched an integrated campaign for Greenpeace Switzerland. The idea behind it is that, day after day, Greenpeace fights like David against the Goliaths of this world.
Under the motto "Becoming David", the fight is being taken up against Goliath and thus against national and international environmental offenders, as the agency writes in a statement. At the heart of the campaign is a film that aims to show that there is a David in each of us. The film was shot with the production company Who`s McQueen Picture and director Martin Luchsinger. The campaign idea is used from the David mailing to numerous David ads, internal Greenpeace advertising materials such as business cards and name badges of the dialogers to the microsite David-become.ch pulled through.
Greenpeace has been working to protect the environment for 40 years. Among its greatest successes are the end of commercial whaling, the worldwide ban on the disposal of nuclear and chemical waste in the sea, and the renunciation of palm oil from rainforest-destroying production by large corporations. With the "Becoming David" campaign, Greenpeace is taking a new approach that does not rely on the usual shock images, but rather on a positive mass phenomenon and the collective desire for a better world.
Responsible at Greenpeace Switzerland: Dan Schaefler (Head of Fundraising), Katja Schaffner (Fundraising), Steff Kerkhof (New Media, Fundraising). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Tizian Walti, Maximilian Kortmann (Text), Frédéric Nogier (AD), Christoff Strukamp, Cinthia Stettler (Graphics), Daniel Tschanz, Mateja Aleksic (Online), Marie-Theres Ott (Client Service Director), Yvonne Friedli (Account Director), Sandra Kopplin (Account Manager). Production Who`s McQueen Picture: Philip Peterson (Producer), Sophie Toth (Production Manager), Martin Luchsinger (Director), Daryl Hefti (Director of Photography). Implementation online: Raptus.
