New Swissbau 2012 magazine from Basel West
Anfang November ist das Magazin zur Swissbau 2012 erschienen. Die wichtigste Schweizer Messe der Bau- und Immobilienwirtschaft will damit ihre Themenführerschaft dokumentieren und auf Highlights und Premieren hinweisen, welche die Attraktivität der Messe erhöhen.
The magazine addresses current topics in the industry with a focus on sustainability and shows future trends along the life cycle of real estate. Numerous events on this topic will be held at the trade fair under the title "Swissbau Focus". The 64-page booklet is an analysis of the latest findings in the fields of architecture, planning, building technology, energy, interior design, renovation, vocational training and ventures a look into the future of urban development. A portrait of Herzog & de Meuron shows their international work as well as their significant urban development projects, taking the city of Basel, where a new exhibition hall is currently under construction, as an example. New building materials and trends in the recycling of building materials will also be presented. Trend researcher Matthias Horx's newly built Future House in Vienna will serve as an example of innovative construction. Horx will be discussing urban development of the future at Swissbau together with landscape architect Christophe Girot. The production of the magazine was financed by advertisements.
