Züri-Style" Christmas shopping campaign
Rund 50 Läden und Cafes in Zürichs Kreisen 3 und 4 haben sich zu einem Weihnachtsdorf zusammengeschlossen, um der Innenstadt mit der Bahnhofstrasse als Top-Weihnachtsshopping-Destination die Stirn zu bieten.
The heart and birthplace of the idea for the alternative Christmas shopping village is the large Christmas market in Zurich's Plaza culture club. It will be colorful there from December 17 to 22. During the days of the Holy Bimbam, around 40 daily changing exhibitors will transform the club into a dazzling Christmas department store on three levels - with a program against the Silent Night: DJs, Runfunk.fm, cupcakes and mulled wine provide the pre-Christmas beat. The Christmas market in the Plaza, which follows on from the success story of the summer Monday market in Rimini, is intended to act as a pull for Kreis 3+4 newcomers.
The campaign will be communicated from December 1 by means of a special street map of the shopping village, on which an Advent calendar is integrated, presenting the stores and pointing out the aperitifs that take place almost daily in the Christmas village. The street map is available free of charge in Zurich stores and cafés and, thanks to partner Zürich Tourism, also in travel centers and hotels. However, what is hidden behind the little doors is only revealed in the virtual Advent calendar, which you and your loved ones can sign up for at www.montagsmarkt.ch.
Responsible at Montagsmarkt: Katja Weber and Vania Kukleta (concept/implementation). Responsible at Designerclub: Reto Gehrig and Ryosuke Kawaguchi Zopfi (Art).
