Hofer: A touch of Christmas for Amavita
Hofer Kommunikation launched the Christmas promotion as its first campaign for its new client, Amavita.
The aim of the promotion is to make the discount campaign on perfumery products known to the general population throughout Switzerland in a seductive way, the agency said in a statement. The chosen imagery is not only right for print, TV and online advertising, but also cuts a good figure as Christmas decorations in shop windows and at the POS. The campaign can now be seen throughout Switzerland. Posters, TV commercials, advertisements, mailings, Internet banners and POS advertising were implemented.
Responsible at Amavita: Daniel Röösli (Head of Marketing Communication), Clothilde Vaseaux (Cheffe de projet Marketing Communication Beauté). Responsible for Hofer Communication BSW: Reto Steiner/Daniel Scheuzger (consulting, creation), Philippe Oesch (text), Nicolas von Aarburg (AD).
