Metzgerlehner: Help for parents in need
The Metzgerlehner Agency has redesigned the visual identity of Elternnotruf and developed a campaign for the organization. The communication focuses on the typical aggression that arises in conflict situations—both verbal and visual.
Concise headlines are intended to appeal to the target groups with statements that they know from their own experience. Speech bubbles in pop art comic style support the corresponding despair and anger and give the Elternnotruf a new look, the agency said in a press release. The association was previously active in the cantons of Zurich, Zug and Aargau. Recently, parents from the canton of Bern have also been able to make use of the emergency call. The headlines of the campaign have been adapted in dialect for this purpose.
Responsible at Elternnotruf: Peter Sumpf (Managing Director). Responsible at Metzgerlehner Worldwide Partners: Patrick Meyer (Creative Direction), Gabriella Flury (Art Direction), Katja-Louisa Kurzweck, Tiziano Autera (Graphic Design), Silvan Metzger and Anna-Lea Michael (Consulting).
