Rembrand makes Migros training centers fit
Migros Ostschweiz recently opened its first MFIT in Chur. The St. Gallen-based agency Rembrand developed the corporate design for the Migros training center.
In line with the positioning, two elements dominate the corporate design. Firstly, the orange M, which clearly shows the affiliation to the Migros Group and at the same time conveys the corresponding promise of quality. Secondly, it is the visual language, which conveys the positioning as a medical training center by reducing it to the essentials. The focus is on people and their health, not on equipment or rooms, the agency said in a statement on Friday.
Rembrand created the entire appearance, starting with the logo and claim, T-shirts with the "I'm fit" print, through to all the lettering, banners, printed matter and a poster campaign.
