Ruf Lanz: Campaign for Ecopool realized
The Ruf Lanz agency has developed a campaign for Ökopool, the combined publication of the three titles Woz, Nebelspalter, and Hochparterre.
Ecopool reaches 397,000 critical, environmentally conscious readers, as Ruf Lanz writes in a press release. That is almost 15 percent more than in the last reach study. The agency's new advertising campaign uses prominent examples to show: Even critical minds definitely appreciate brand products. Fidel Castro loved Rolex, Che Guevara Coca Cola and Joschka Fischer his Nike sneakers. The three subjects are used in the advertising trade press as well as in the titles of the Ecopool.
Responsible at the Ecopool: Kilian Gasser, Claudia Gillardon. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung (text), Marcel Schläfle (AD), Florian Fleischmann (graphics), Doelkar Monkhar, Kristina Burch (consulting).
