Evoq: "The other day with the Bobo family".
Evoq has launched a campaign for the Shoppi Tivoli shopping center. The main medium is a series of TV commercials in which Birgit Steinegger plays the mother of Shoppi Tivoli brand ambassador DJ Bobo.
The characters were created by Frank Simonin from the Shoppi Tivoli management together with Steinegger in-house author Markus Köbeli. In the commercials, Mother Bobo stands helplessly in front of the wardrobe or kitchen cupboard and "Böbeli" knows the advice that will make her happy for a successful Christmas: "You'll find it all at the Shoppi Tivoli!
The spots will run in a first flight from November to January on various local TV stations in the Shoppi Tivoli catchment area. Author Markus Köbeli directed the spots himself. The spots were produced by the Baden-based production company Visual Productions.
The TV commercials are accompanied by a number of other measures. Gift vouchers are being distributed at all Valora kiosks in the greater Zurich-Aargau area. The campaign is rounded off with radio spots, posters, in-house advertising and appropriate online communication.
Responsible at Shoppi Tivoli: Frank Simonin, Renato Blösch, Thomas Kurer. Responsible at Evoq: Adrian Schaffner (CD), Priska Krummenacher (project management), Angela Fessler (props, script), Yves Bachmann (set, design), Christoph Stalder (design), Ronny Fahm, Daniela Juchli (make-up), Tina Weiss (costume). Written and directed by: Markus Köbeli. Visual Productions: Daniel Villiger (camera, editing), Martin Villiger (sound), Christian Strahm, Thomas Brügger (lighting).
