Wunderman: Communication created for Phonak's Pediatric product line
Wunderman has developed various launch tools for the latest device in the Phonak Junior portfolio based on the existing Phonak Spice campaign. The focus is on the "Plush" character.
Children with hearing loss are particularly challenged in their speech development, as the agency writes in a press release. The communication for Phonak's pediatric hearing aid portfolio attempts to take this into account and aims to address parents and specialists with the appropriate sensitivity.
In addition to the launch tools, slice-of-life images were created that use projections to illustrate the importance of good hearing. The measures will appear over the course of October and will be used internationally.
Responsible at Phonak: Ora Bürkli (VP Product Marketing), Marc Menendez (Pediatric Marketing Manager), Sonia Torre (Marketing Communication Manager). Responsible at Wunderman: Markus Gut (overall responsibility), Daniel Bieri (CD) Silke Heinzelmann, Michael Gallmann (AD), Florian Tillmann (text), Nora Angstmann (graphics), Tom Schwarzenbach (graphics and DTP), Rahel Güttler (consulting).
